A black-and-white infographic titled "Market Facts," showing statistics about electric vehicle market growth and rare-earth mineral extraction, including projected market value of $1.39 trillion by 2029, and highlighting China as the leading rare-earth mining country.

The word’s best rare-earth electric machine

The world market for electric motors will be 

$186B

by 2027

These motors are responsible for almost half of the world’s power use

Pie chart showing categories labeled as Motors (46%), Light (19%), Heat (19%), Electronics (10%), Electrolysis (3%), Standby (3%).

Motors are in just about everything

Efficiency is hugely important

Blue variable flux memory motor against a black background.

In fact…

Improving average efficiency by just 1% would unlock the equivalent of

1.6 years of New York City’s electric power use!

The thing is…

A rough silver mineral or metallic ore on a black background.

Highly efficient motors have required magnets made with high rare-earth material content, the bulk of which is controlled by a single source. This is an expensive supply chain risk.

Fortunately,

other solutions exist to avoid the need 

for these rare-earth materials

there is an Industry-Wide Push for Rare-Earth Free Performance

Close-up of a Tesla electric motor showing internal components.
WIRED logo
Screenshot of a news article discussing Tesla and other automakers competing in a magnet race to build electric vehicles without using rare earth metals, highlighting China's role in mining and refining these materials.
Four glass containers filled with different types of rare earth minerals, labeled as Cerium Oxide, Bastnäsite Concentrate, Neodymium Oxide, and Lanthanum Carbonate, displayed on a wooden surface.
Screenshot of a news article headline about GM and Stellantis developing rare-earth-free permanent magnets.
Screenshot of electicve.com article about Toyota's new motor using rare-earth metals, featuring a close-up image of a motor component with magnetic material.
Diagram of a BMW fifth-generation electric motor displaying its internal components, such as magnets and power system.

Unfortunately, EFFICIENCY IS SACRiFICED